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Ear to the Ground career site
Strategy · Manchester

Junior Strategist

We're looking for a Junior Strategist with a passion for research and insights, particularly within the realms of sports, to help us produce award-winning campaigns for global clients.

The Role

We are seeking a Junior Strategist with a passion for research and insights, particularly within the realms of sports, esports, and gaming fan cultures. This role is designed for a curious and driven individual who will play a critical part in shaping strategies through data collection, fan research, and creative insight generation.

Job Purpose

As a Junior Strategist, you will bridge the gap between research and strategy, helping the team deliver innovative, fan-centered campaigns. You will focus on uncovering key audience insights, leveraging both qualitative and quantitative research methodologies to inform creative strategies and support senior strategists and account teams.

Main Responsibilities and Activities

  • Conduct primary and secondary research to uncover insights into fan behaviors and trends, with a focus on sports and gaming.

  • Collaborate with the strategy and creative teams to ensure research findings inform campaign development and execution.

  • Utilize both qualitative and quantitative research tools, including social listening platforms (e.g., Meltwater) and survey tools (e.g., SurveyMonkey), to develop a deep understanding of fan cultures.

  • Develop discussion guides, conduct one-on-one interviews, and script surveys to support strategic initiatives.

  • Analyze data from sources such as the Fan Intelligence Network, GWI, and other market research tools, translating findings into actionable insights.

  • Support the preparation of reports, trend analyses, and thought leadership pieces for clients.

  • Assist in monitoring campaign performance, contributing to ongoing optimizations and recommendations.

  • Present research findings to internal teams and occasionally to clients, ensuring insights are clearly communicated and actionable.

  • Stay up-to-date with industry trends, providing the wider team with innovative insights on the latest developments in sports and gaming culture.


Skills & Experience

We are looking for:

  • A strong understanding of primary and secondary market research techniques.

  • Some experience with qualitative and quantitative research methodologies.

  • A keen interest in fan culture, sports, and gaming, with the ability to connect insights to broader cultural trends.

  • Excellent analytical skills, with an ability to interpret data and uncover insights.

  • Strong communication skills, both written and verbal, with confidence in presenting research findings.

  • High attention to detail and a proactive approach to problem-solving.

  • Ability to work collaboratively with other team members across various departments.

  • Previous agency experience or a background in marketing/research would be a bonus.


Details

  • Job Title: Junior Strategist (Research Focus)

  • Department: Strategy

  • Hours: Full Time

  • Location: Manchester - Hybrid working policy with a minimum of 3 days in the office.

Department
Strategy
Locations
Manchester

WORKPLACE AND CULTURE

 

Ear to the Ground is a place where people grow, develop and thrive.

We are proudly independent. At our core, we understand the importance of culture in enabling you to do your best work.

Progress is possible for everyone that joins us. We reward ambition, invest in talent, and encourage you to forge your own path.

Our commitment to listening is felt by our own people too; this is an agency where every voice is heard. Supportive, collaborative, social, and inspiring.

You will benefit from our Hybrid working policy and we encourage applications from candidates anywhere in the UK.

We encourage employees to be in the office for key team moments, but remain as flexible as possible to accommodate the realities of life. We support you in finding the patterns and location of working that are best for you.

 

Team Benefits

  • Private Medical Insurance & Medical Cash Plan

    Two different health plans to help you keep a healthy body and mind, and to access the help you need if you're not well.

  • Personal Development Coach

    Book time, anytime with our external development coach to support you through your goals, or help you with challenges you may be facing.

  • Hybrid working Policy

    We take a flexible approach to working arrangements at Ear to the Ground. We encourage employees to be in the office for key team moments, but remain as flexible as possible to accommodate the realities of life.  We support you in finding the patterns and location of working that are best for you.

  • Enhance Maternity, Paternity & SPL

    Packages that go above and beyond to support working parents

  • Mental Health Support inc free counselling

    We want to support our teams' mental health and do so though; mental health support pathway, 24/7 employee support helpline, free counselling, Mental Health Ambassadors

  • Many more in our brilliant benefits package

Manchester

About Ear to the Ground


EAR TO THE GROUND IS AN INDEPENDENT CREATIVE AGENCY.   

POWERED BY FAN INTELLIGENCE®, WE USE REAL-TIME LISTENING TO BUILD BRANDS THAT LEAD CULTURE.

Strategy · Manchester

Junior Strategist

We're looking for a Junior Strategist with a passion for research and insights, particularly within the realms of sports, to help us produce award-winning campaigns for global clients.

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