THE ROLE

We’re looking for an ambitious midweight creative to form part of a Creative Duo to join our gaming specialist team bringing their capabilities and experience in creative concepting, art direction, copywriting and creative rollout to produce award-winning creative campaigns for global clients in sports, gaming and entertainment.

JOB PURPOSE

Working as part of a creative duo and collaborating closely with the strategy department and wider creative team to develop creative concepts for pitch and client. This role has a focus on gaming led briefs.

Main Responsibilities and Activities

• Contribute towards and bring to life the agency’s ambitious creative ideas by developing compelling integrated marketing campaigns

• Develop creative concepts in response to creative briefs

• Work closely with the Strategy team to utilise Fan Intelligence™ to develop insight driven creative campaigns that achieve client KPIs and fanbases will love

• Copywriting, art directing and creative production on creative campaigns

• Develop the presentation of final concepts, inspiring our clients to purchase

• Be agency expert in creative market trends, visual communication, and the competitive landscape to inspire everyone in the agency to produce great creative

• Work with our world class team of internal and external creative team to ensure that our creative is brilliantly executed

Skills & Experience

Must have:

• Experience in creative concepting, copywriting, art direction and creative production in an advertising context (min 2 years). Have some experience / awareness of all of these disciplines, and a specialism / deep-dive subject within this suite of skills

• Proven skills in bringing creative concepts to life, constructing a narrative and selling a creative idea

• Ability to synthesis and response to client brief with ideas that address client challenges

• Experience working on creative ideation and development of campaigns with a live element

• A passion for creative, an eye for design and a hunger to produce visuals, copy and campaign that people will engage with and share

• Experience working creatively with a range of gaming platforms

• Understanding of integrated content across all marketing channels from digital, social media, paid media, mobile etc

• A University/College degree or qualification in a creative field is beneficial but not essential

• Be a ‘gamer’ / have a passion for and knowledge in gaming

• A love of sport, entertaining and culture

DETAILS

Job Title: Creative - Gaming
Department: Creative
Reports to: Creative Director
Responsible for: n/a (opportunity for line management as department expands)
Hours: Full time
Location: Manchester. We operate a Hybrid working policy, min 3 days in Manchester HQ per week.

THE AGENCY

We build brands that lead culture by understanding the future of sports, esports and gaming fandom.

Our entire agency process is built on real-time listening with the new breed of fan. We do this by collaborating with our global network of over 11,000 fans. We call this Fan Intelligence®.

We pride ourselves on listening better than anyone and our purpose “To Make the World Listen” is fundamental in everything we do. You can learn more about the agency with a short film here.

We’ve seen six years of consecutive growth, we have long term partnerships with the likes of PlayStation, Sony Electronics, New Balance, and Coca-Cola.

OUR CULTURE

We are dedicated to making Ear to the Ground an amazing place to work where people grow, develop and thrive. We pride ourselves on our dynamic and exciting culture, excellent support of staff and fantastic benefits package. We have made it our mission to lead the way in being an inspiring, future-thinking, creative agency and are invested in our people because they are the ones that will make that happen.