THE ROLE

Job Purpose

To inspire, oversee and drive Ear to the Ground’s social first, creative campaigns with talent and influence at the heart.

Main Responsibilities and Activities

As Talent & Influencer Creative Director you will be responsible for:

• Provide creative inspiration, knowledge and expertise in the fields of talent and influencer marketing to drive inspiration and push the creativity of social first campaigns

• Work closely with our Creative teams, Strategists and Fan Intelligence department to conduct internal and external creative workshops to collaboratively develop insight driven creative campaigns

• Bring to life ambitious creative ideas, translating them into compelling print materials, digital experiences and content experiences for visually sophisticated audiences

• Present, or oversee presentation of final concepts, inspiring our clients to purchase

• Be an agency expert in creative market trends, visual communication, and the competitive landscape to inspire everyone in the agency to produce great work, with particular focus on the talent and influencer space

• Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of creative campaign messaging and deliverables.

• Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges

• Build a world class team of internal and external creative resources to ensure that our creative is brilliantly executed

Skills & Experience

We’re looking for:

• Excellent knowledge and experience working in the talent and influencer arena, with a passion and eye for excellence and emerging trends, and desire to push the boundaries of creativity in this space

• A fantastic awareness of emerging talent in the talent and influencer field and desire to include, invest in and develop the next generation of talent in client work

• 10 years of related experience with 7+ years of creative direction in agency or relevant industry setting

• Excellent relationships and connections to talent and talent management

• A passion for youth culture, specifically in gaming, esports, sport and music. Across the mainstream, next gen and counter-culture.

• Knowledge of gaming, esports and sports is beneficial but not essential

• Several years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production

• Understanding and past experience creating integrated campaigns across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print

• Proven experience with concept development led by strategic insight

• Highly skilled with leading a team of creative talent; driving accountability and excellence as well as inspiring and motivating your team.

• Strong creative vision with an understanding of business objectives

• Inspirational knowledge of creative marketing

DETAILS

Job Title: Talent & Influencer - Creative Director
Department: Creative
Reports to: Managing Partner - ECD
Responsible for: n/a
Hours: Full time
Location: Manchester. We operate a Hybrid working policy, min 3 days in Manchester HQ per week.

THE AGENCY

We build brands that lead culture by understanding the future of sports, esports and gaming fandom.

Our entire agency process is built on real-time listening with the new breed of fan. We do this by collaborating with our global network of over 11,000 fans. We call this Fan Intelligence®. You can learn more about Fan Intelligence® with a short film here

We pride ourselves on listening better than anyone and our purpose “To Make the World Listen” is fundamental in everything we do.

We’ve seen six years of consecutive year of growth, we have long term partnerships with the likes of PlayStation, Sony Electronics, New Balance, and Coca-Cola.

OUR CULTURE

We are dedicated to making Ear to the Ground an amazing place to work where people grow, develop and thrive. We pride ourselves on our dynamic and exciting culture, excellent support of staff and fantastic benefits package. We have made it our mission to lead the way in being an inspiring, future-thinking, creative agency and are invested in our people because they are the ones that will make that happen.